Imagine two apples, one red and one green. Purchase the red one, and you’re the only one who gets to enjoy a delicious apple. Purchase the green one, and someone who’s hungry gets to enjoy a delicious apple, too. The choice is obvious: Green apples all day long. This is social impact at its core (see what we did there?), and it’s a value that applies to every single decision we make, not least of all to the gifts that we give. This year, we didn’t have to dig as deep to find presents with purpose, not only because so many incredible companies are donating their time, money, and products to causes they champion, but also because there are more small, locally owned businesses than ever before. We’re proud of the products we chose for this year’s Gift Guide, and we encourage you to strive for that same feeling of pride — go for the green apples, if you will — as you shop for your loved ones this season. From all of us here at Make It Better, happy giving!