Rule of thumb: less is more- 3-8 words
- No phone numbers
- No addresses
- No web addresses
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You don’t have to be serious- Have fun! Get your users attention.
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| Decide: branding or action campaign? |
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| - Action:
– “Buy now”
– “Download here”
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One clear, strong message- Give your audience one simple, clean message to react to!
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Before:  |
After:  |
Use action words- Tried and true words that influence users to click:
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– Free
– Download Now
– WIN! | – Limited time offer
– Secret
– Click to buy |
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The squint test- Does your ad pass the squint test?
– See if you can squint and still make out the logo and the purpose of the banner ad
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Designate a specific, active landing page- Give your audience the information they’re looking for right away.
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Leave them wanting more- Mystery is a good thing! Users should be intrigued by your message to want to click for more information.
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Make sure your ad looks like it belongs on the website- Consider the best use of the size and placement of the ad
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Animation- Rule of thumb: if it does not work as a static ad, it will not be better animated
- Animation should be used to get attention
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Need more ideas or help designing you ad? Contact your account representative or email ads@makeitbetter.net.
