By now, you’ve probably heard of the ALS Ice Bucket Challenge.
Facebook and Twitter have been full of friends, celebrities and athletes dumping ice-cold water on their heads in hopes of raising money for the ALS Association. And they’ve succeeded. As of August 25, the Ice Bucket Challenge has raised $79.7 million dollars for the association, compared to $2.5 million at the same time last year.
According to the ALS Association, “Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.” The disease leads to the death of motor neurons, which stops the brain’s ability to initiate and control muscle movement, leaving patients paralyzed.
The staff of Make It Better is proud to donate to the ALS Association and challenges the staff of NS magazine and YOU, our readers, to complete the Ice Bucket Challenge. Post your own video using the hashtags #IceBucketChallenge, #ALSIceBucketChallenge and #StrikeOutALS and donate to the cause here.
