Maintaining an effective beauty regimen isn’t just for women.
According to market data firm Euromonitor International, American consumers spent nearly $5 billion on men’s grooming products in 2012. What’s more, there’s now a range of beauty products you can share with your significant other (aside from toothpaste and tweezers). Not only can you try out new products this way, but you’re also sure to minimize the clutter in your bathroom.
Shaving creams essentially share the same ingredients, yet they are marketed with packaging and scent to appeal to a particular gender. Save your dollars and share Jack Black Supreme Cream ($23), Aveeno Active Natural Therapeutic Shave Gel ($4), or Molton Brown Conditioning Olibanum Supershave ($29). Malin + Goetz makes a fabulous Ingrown Hair Cream ($34) that also treats razor bumps.
Who says men can’t wear concealer? Men may be self-conscious of a blemish and want to cover it up for an important event or meeting. Many makeup lines make concealer sticks that also contain ingredients to fight a pimple or shrink pores. We like Pores No More Pore Refiner by Dr. Brandt($45), which refines pores, mattifies shine and smoothes the skin’s appearance.
Ursa Major, an all-natural skincare company, is marketed as a men’s line, but women will also fall in love with the natural, toxin-free products. TheFantastic Face Wash ($26) is a favorite, likely because the fresh mint-lime scent and gentle, tingling exfoliants leave your skin feeling incredibly refreshed. Malin + Goetz is a unisex skincare line and their bestsellingGrapefruit Face Cleanser ($30) works on all skin types.
Most people would never think of sharing a fragrance with their mate, but they’ve never smelled Jo Malone’s light colognes ($6–115) or the luxuriousMaison Francis Kurkdjian Aqua Universalis “perfumed water” ($175). These unisex fragrances will convince you that smelling alike isn’t such a bad idea.
Sunscreen should be used daily—and we’re not talking about a bottle of Coppertone. If your man is bald, he’ll want to protect his scalp as well as his face. Both Neutrogena Ultra Sheer Dry-Touch Sunscreen ($10) andClarins Sun Wrinkle Control Cream for Face ($32) are lightweight, formulated for sensitive skin, and protect from harmful UVA and UVB rays.
More Specialty Products to Share
- Burt’s Bees Beeswax Lip Balm ($3) moisturizes your lips with vitamin E and peppermint oil, andFresh Sugar Lip Treatment has SPF 15 and reparative oils to hydrate.
- If you’ve both had a long night, apply Kiehl’s Facial Fuel Eye De-Puffer ($20) around the eye area.
- Peter Thomas Roth Un-Wrinkle Turbo ($150) targets deep wrinkles and expression lines and can be applied in the morning and night after cleansing skin.
- Juice Beauty Oil-Free Moisturizer ($28) is the perfect everyday moisturizer for blemish-prone skin. Its moisturizing and soothing properties make it an all-star product in this organic line.






