Satisfying Women is a Big Business

Women, welcome to a new dimension of sexual empowerment, created by the strength of your desire, and backed by the might of your pocketbook. Marketers of products for sexual pleasure—once targeted almost entirely to men—have realized that women are consumers with appetites worth satisfying. In fact, a 2009 Indiana University study claims 53 percent of […]

Why You and Your Daughter Need to Talk About Sex

Your daughter’s primary role model when it comes to sexuality is you, her mother. According to psychoanalyst Joyce McFadden, author of the book “In Your Daughter’s Bedroom: Insights for Raising Confident Women,” from the time she’s a little girl, your daughter observes you closely for clues about how you feel about your body, your femininity […]

Fresh: North Shore Match

Single on the North Shore? Whether you are looking for a lifelong partner or a date to an event, Amy Zern and Suzy McNamara can come to the rescue! Just one short month ago, Amy and Suzy decided to create a more personalized approach to the standard online dating site. They call North Shore Match […]

Body Image and Sex: Feel Your Most Sexy Self Right Now

Has feeling too fat, too old, or too blah prevented you from enjoying sex? It’s hard to bare your bod and get intimate when you don’t feel comfortable in your own skin. Many women feel this way occasionally—I know I have—but others have let a negative self-image stop them from feeling good about making love […]

Erotica For Real Moms

“Fifty Shades of Grey,” the bestselling tale of sex, secrets and submission has swept through suburban carpools and book clubs like a Swiffer on steroids. But aside from a few hot scenes—and a hilarious sex contract—the story left me cold. I could overlook the author E. L. James’ awkward prose and silly dialogue: “Next time […]

5 Things to Know About the Female Big O

When I told my mother I was writing an article about orgasms, I could feel her cringe over the phone. “Why?” she asked, “It’s so personal.” “Mom,” I said, “I’m not writing about my orgasms.” “Well, I should hope not!” she retorted, thus ending the one and only conversation we’ve ever had on the topic. […]

Swingers on the North Shore—More than Myth

We’ve all heard rumors about the famous swing or “key” parties that take place among married couples on the North Shore. In Glencoe they say it’s happening in Wilmette. In Wilmette, they insist Winnetka’s the place. In Winnetka, they point to Highland Park. Many readers have expressed curiosity about the subject, so I’ve been asking […]

Marriage Advice for Newlyweds (and the Not-So-Newlyweds)

Newlyweds, I hate to be a downer, but this wave of bliss you’re riding isn’t what marriage is really about. You and your mate are ablaze with sexual chemistry and romance. You’ve yet to have your love sabotaged by illness, financial hardship, boredom, or a screaming, sleepless, poop-covered child. But fear not. I’ve discovered the […]

Newly single? Why You Should Wait Before You Date

Many women who are newly single are tempted to jump into the dating world right away. Ending a relationship can be awful, and you’re eager to shake off the darkness and turmoil and have some fun. Besides, in this digital age of dating websites and social media, it’s easier to connect than ever—so why not […]

Crazy for Love

At the conclusion of every romantic comedy is an over-the-top proposal, but in real life such an extreme display of affection is only the beginning of the story. Rock of Love Make It Better’s own Account Executive Deana Lewis arrived at work one day to find her boss waiting outside. “There’s been a change in […]