Amplifying the authentic connections and good intentions of people gathered around any table — at home, work, or in your community — through helpful actions and virtuous circles of freely available content can lead to meaningful, measurable change.
What starts small can joyfully snowball!
Our partnership with the Alzheimer’s Association is proof. It started with our media sponsorship of an early days fundraising luncheon on Chicago’s North Shore. Over time, it has grown into a powerful example of impact nationally.
For years, we have:
- Chronicled the evolving reality of Alzheimer’s through the voices of families, caregivers, researchers, and advocates.
- Shared deeply personal stories from prominent advocates like Maria Shriver, who lost her father to Alzheimer’s, and Princess Yasmin Aga Khan, whose lifelong commitment to fighting the disease was inspired by her mother, Rita Hayworth.
- Explored the scientific frontlines — from a recent interview with Eli Lilly examining how research and partnerships are reshaping detection and treatment, to insights from researchers at Johns Hopkins University who shared emerging findings on genetic risk and resilience through a You Said It submission.
- Shared the voices of our readers and community members, highlighting how Alzheimer’s changes everything — from early onset diagnoses that upend lives, to caregivers balancing work, family, and care, to individuals transforming grief into action through advocacy and fundraising.
- Amplified the intersection of personal experience with collective action — from record-breaking community fundraisers and matching grant campaigns to annual walks where families gather not just to raise funds, but to find connection and hope.
Passion & Purpose inspire others to help. Trusted Connections with Kind Intentions keep growing too. When individuals and organizations unite through creative collaborations, positive change accelerates.
Through expanding virtuous circles of content, what began as a single local media sponsorship has evolved into one of our clearest examples of how small beginnings can help fuel a national movement. Please add your voice through a You Said It submission, too!
How to Help
The Alzheimer’s Association, a Make It Better Foundation 2026 Philanthropy Award winner, leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Learn more and get involved at Alzheimer’s Association.
Susan B. Noyes is the founder of the Make It Better Foundation, which publishes Better Magazine, writer, philanthropist and civic activist who has founded or served on many boards — including the American Red Cross, Chicago Public Education Fund, Harvard Graduate School Of Education, Joffrey Ballet, Poetry Foundation, Rush Nerobehavioral Center for Children, New Trier High School District, and her beloved Kenilworth Union Church.
