Women on the Rise: 13 Expert Tips from Women Leaders

Marin Magazine’s annual Celebrating Women event took a different form this year — a virtual conversation between influential, national experts. Cheryl Berman, Chief Creative and CEO of unbundled Creative, and Julie Castro Abrams, CEO of How Women Lead and GP of How Women Invest, joined our own Susan Noyes, Leah Bronson and Mimi Towle for an inspirational discussion about women in business — in the Bay Area and beyond. This webinar was recorded live on Thursday, June 11, 2020 from 4:30 – 6:00 p.m., and can be watched any time on YouTube.

A blessing in disguise, this digital pivot allowed attendants from across the country, even around the world, to connect with and learn from women making waves in the business world. Renowned guest panelists Cheryl Berman and Julie Castro Abrams shared tips and advice for women in, or pursuing, leadership positions. Here are the highlights:

Cheryl Berman

Chief Creative and CEO of unbundled Creative

Tip #1 Act immediately. Put a new book together, make the call, show up on someone’s doorstep…do whatever you can to take immediate action.

Tip #2  Hang out and surround yourself with the smartest, most successful and creative people you can find.

Tip #3 Be a sponge. Soak up as much knowledge about your field of interest from wherever you can find it.

Tip #4 Never just complain to your boss about a problem, bring them the solution and give them every possible reason to buy it.

Tip# 5 (most important tip): Find your passion. Something you love doing. Immerse yourself in it, wallow in it, whatever it is, go for it in a big way. Find that passion inside you… then persist, push and never take no for an answer.

Julie Castro Abrams

CEO of How Women Lead and GP of How Women Invest

Tip #1 Stretch opportunities. 

Tip #2 Position yourself to be a Director.

Tip #3 Establish your brand clearly and ensure it aligns with your actions.

Tip #4 Be visible and have an impact as a community leader.

Tip #5 Focus on your networks; beyond transactions.

Tip #6 Don’t wait for permission.

Tip #7 Ask for a seat.

Tip #8 Seeking happiness? Women are happier when we do things together and make an impact!


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Sabrina BioSabrina Tuton-Filson is the Assistant Editor at Marin Magazine and a graduate of Elon University where she studied Professional Writing and Fine Art. Born and raised in San Francisco/Marin, she loves traveling just as much as coming home to the Bay Area. She has curated a sophisticated palate for food, travel and culture and uses her travels as an outlet to develop her photography portfolio and hone her writing craft.