Creating Effective Web Ads

 Rule of thumb: less is more 3-8 words No phone numbers No addresses No web addresses     You don’t have to be serious Have fun! Get your users attention.     Decide: branding or action campaign? Branding: Heavy on logo Action: – “Buy now” – “Download here”      One clear, strong message Give […]

How to Create a Killer Resume

New year, new resume? If you’re thinking about sharpening (or creating!) your resume, you probably have questions about format and what to put down during the years you took off to raise children.

Mean Girls at Work and in the 'Hood

If you’re working in a professional environment or as a volunteer, the last thing you need is to be confronted by that person who makes you feel about two inches tall. Didn’t we graduate from high school already? Working with or for “mean girls” shouldn’t be intimidating. Authors Katherine Crowley and Kathi Elster offer tips […]